We’re a big fan of Holmlands film company – so our ears pricked up when we heard about its latest release, Seeking Asgard: Ski Life Stories from Iceland. Directed and produced by Cumbrian-born entrepreneur Cameron Hall, the documentary movie sets out to “explore Icelandic ski culture from a human interest perspective”.
Shot in April 2022 over three weeks, the two-hour film travels 3,000km to all corners of Iceland: to Ísafjörður in the West, Eskifjörður in the East, Dalvik in the North and Reykjavík in the South.
Interviews from Seeking Asgard are shot on sailboats, shorelines and mountain tops, with some of the country’s pioneering outdoor industry figures – all of whom have helped push the boundaries of skiing in Iceland to new levels, through adventure, exploration and hard work. It’s skiing as a way of life, celebrating the deep rooted connection Icelanders hold for the natural environment.
Beyond showcasing Iceland’s remote and harsh environments, the series of interviews focuses on life stories; the relationships between fathers and sons, of female empowerment in the outdoor industry, overcoming life threatening injuries and conversations around the effects and impact climate change is having on the country as a whole, and the ski industry specifically. A must watch! So without further ado…