Partnering with QReal and M7 Innovations, Bollé’s new Augmented Reality experience is a first for the sunglass industry. Within Instagram, the demonstration invites users to try out Bollé’s Phantom lens through one of the brand’s iconic models – the Chronoshield.
After seeing the glasses on their face, users simply flip their camera from selfie-view to front-facing and Phantom lenses are superimposed on their actual view. Users then introduce sunglass effects like high contrast, anti-fog, and photochromic into their real surroundings to see Phantom lenses in action. Once users select a lens that suits their style and needs, they can search for a retailer that carries Bollé.