Right after launching the new 2022-23 collection – featuring three new ski series with innovative eco-conscious technology and updated graphics across the range – Faction Skis achieves B Corp status.
B Corp status is awarded to pioneering businesses that lead a global movement for an inclusive, equitable and regenerative economy. B Corp sets benchmarks for social and environmental performance, from employee benefits and charitable giving to supply chain practices and input materials.
So, how has Faction done it?
Skis are produced in a 100% renewable energy factory in Austria, cutting product carbon emissions by nearly 50%. In addition, the team pushes limits producing skis with sustainable wood cores harvested with FSC-accredited partners, sources raw materials locally to reduce the carbon cost of transporting goods and uses recycled materials in its skis (and a plant-based resin).
“We measure our emissions annually with the expertise of Climate Partner,” says Sara Asmoarp, Head of Supply Chain and ESG. “We look at everything from raw materials sourcing to manufacturing, to shipping, to our global offices’ energy use and employee travel. We’re calculating our carbon footprint to make informed decisions on how to reduce our emissions. Where it’s impossible to reduce, we offset using high quality carbon offsets—specifically we are investing in sustainable energy production.”
Ultimately, the goal is to become net zero – to offset all of direct and indirect emissions.
“Faction’s strength lies in the power of The Collective,” says Alex Hoye, Co-Founder and CEO of Faction.
“When we come together, we can achieve great things, both through our collective actions and through pressuring for change at the scale that humanity needs right now. Our employees vote for governments focused on climate, lobbies for the environmental and social reform our planet needs and demonstrates peacefully. We’ll always use our brand’s platform to encourage our fans to do the same. As a B Corp we are committed to using business as a force for good, to catalyse change in the outdoor industry & beyond.”
Read more here about the company’s social and environmental initiatives, including information regarding
ongoing collaboration with non-profits (including 1% for the Planet, Protect Our Winters, Coombs Outdoors and Outdoor F.U.T.U.R.E), the company’s efforts to reduce its ecological footprint, carbon-neutral film productions, and how Faction has re-structured the legal framework of the business to balance purpose and profits.
As well as award-winning skis, Faction produces films. The company partners with specialist group Albert, the industry leader for sustainability in film, to measure, reduce and offset any remaining costs related to Faction’s movie productions. Its latest feature, Roots, is a certified carbon neutral film.