Bollé has just launched an innovative new augmented reality filter that allows skiers to experience their top of the range Phantom lenses and check out what they would look like in the brand’s new goggles and helmets – all via an app on your phone!
After seeing the helmet and goggle on their head, users can simply flip their camera from selfie-view to front-facing and Phantom lenses are superimposed on their actual view. Users then introduce goggle effects like high contrast, anti-fog, and photochromatic into their real surroundings to see Phantom lenses in action. Once users select a lens that suits their style and needs, they can purchase the product directly from the Bolléwebsite, or search for a participating dealer.
“Phantom is the best photochromic lens in the sports market, and we needed a tool to clearly showcase it, easily used by everybody,” said Louis Cisti, Vice President Marketing at Bollé Brands. “The Phantom AR experience we launched this past summer was a massive success, not just because of the innovation it delivered, but also because it was a timely response to address the sanitary constraints faced by our customers during COVID-19. We strive at keeping our clients safe on the slopes, and now we also keep them safe during the buying process.”
Bollé’s full line-up of Phantom lenses will be available in the AR demo so consumers can select the lens that best works for them. The range includes:
Phantom + which in addition to all the Phantom technology also includes a semi-polarized film that reduces distracting glare and enhances contrast to distinguish ice from snow.
Phantom Green Emerald lens is ideal for bright light conditions.
Phantom Fire Red lens amplifies color contrast is ideal sunny days.
Phantom Vermillion Blue is a versatile lens offering color definition and depth perception.
For the Try On part of the experience users will be able to see how they look in the brand new Bollé RYFT helmet and Nevada Goggle.